An artist-musician-activist since the early 90’s, Richie established himself as a unique artist, being of indigenous descent and having created his own niche in the industry. Recently, Richie re-established himself in the world of indigenous Hip-Hop and in particular California Indigenous Hip Hop. With the launch of Indigenous Warrior Enterprise came the Indigenous Warrior Clothing Line, Indigenous Warrior Album, tour and Indigenous Warrior Entertainment. Performances and appearances are geared toward community and culturally related events.